At ROCO we are committed to protecting the privacy and security of our customers by complying with The General Data Protection Regulation 2018. We want our customers to be re-assured of their safety when shopping with us, and would like you to understand how we use your data to offer a better and more personalised service. We stand by the following statements:
- We protect your data like it's our own
- We will never sell your data to 3rd party companies
- We will only use your data to improve your experience
- You can opt out of our marketing emails at any time
- We won't keep your data for longer than we need it
We strive to keep your data secure and protected and although no company can guarantee 100% security, we do our upmost to be as secure as we possibly can. For further information on our policies and how we process your data please read the relevant sections below. If you have any further queries or are unsure of anything, please feel free to contact us using the details in the 'Contacting us' section.
What information is being collected and why?
When placing an order with us we collect and store the following details:
Full name Address (shipping name & address if different from billing) Phone number Email address
Please note: We do not store any credit card or payment informaition. Your payment information is stored in the system of the payment method you checked out with. Our system simple stores the payment method selected and a unique trasaction ID so that we can locate the payment in the future.
Below is an explanation of why we store your data and what we do with it:
Name, address & contact details
| How is it used? | Why? |
|---|---|
| To deliver your order | Contract: This is to fulfil our contract with you. |
| To keep you updated | Legitimate interest: We use your contact details to keep you updated with the status of your order. |
| To prevent fraud | Legal obligation: To allow us to detect and prevent fraudulent transactions on our website and to provide evidence if any occur. |
Contact History
| How is it used? | Why? |
|---|---|
| Provide you with customer service | Contract: We have to keep this to fulfil our contract with you. To provide the best customer service we need to ensure our staff are well informed. |
Purchase History
| How is it used? | Why? |
|---|---|
| Process Returns | Contract: We need your order history in order to correctly process any refunds or exchanges to fulfil our contract with you. |
| Provide customer service | Contract: We must keep a record of your purchase history in order to keep our staff well informed when discussing orders with customers. |
Device Information
This includes things like your browser, operating system, screen resolution, IP address as well as any preferences you may have selected when previously visiting our site.
| How is it used? | Why? |
|---|---|
| Security | Legal obligation: Tracking the devices usage on our website allows us to have more accurate information when investigating any for of cyber attack on our website. As a responsible Company in the event of a breach we must be able to gather as much information as possible in order to resovle the issue. |
| Detect bugs / errors | Legitimate interest: By tracking the device usage we can get valuable insight into whether specific devices or browsers are having problems with our website, allowing us to pin-point and rectify any issues quickly. |
| Personalisation of preferences | Legitimste interest: We use some of this data to remember preferences you made on our Site previously. For example the currency you have chosen, your location, sorting order or products etc. |
| Personalisation of products | Legitimste interest: To show you previously browsed products or to send abandoned cart email reminders of items you failed to check out with intially. |
Marketing information
| How is it used? | Why? |
|---|---|
| To provide better email marketing | Consent: If you have opted in to our mailing list we will store your name, email address and data based around your interactions with our emails. This will help us to improve and personalise your experience. |
You can refuse to give us your personal information, however you will not be able to check out on our website and therefore will not get the best experience from us. You also have the option to disable cookies on our site, however you must be very careful not to turn of our essential cookies which allow you to purchase items. Please see our cookie policy below for further details.
Who do we share your information with and why?
Sharing your information
In order for our business to operate and for us to be able to provide you with the best service, we have to share data with certain categories of companies, these are:
- Shipping couriers to get the orders to you.
- Payment providers to allow the collection of your payment and prevent fraudulent transactions.
- Glopal: if you are placing an order from a country outside of the United Kingdom, our global partners Glopal will by used to calculate the appropriate duties and taxes. This service is necessary to ensure reliable customs and duty tax calculations.
- Web hosts, which keep our site online and reliable.
- Cloud based warehouse management platform to improve the efficiency of our operation.
- Cloud based customer service platform to streamline our communication and improve our service. We may also store your email address and name in our live chat system but only once we have engaged in conversation with you through that system.
- Review platform after making your purchase you will be sent an email from our review platform, which will allow you to make a unbiased review of our company.
- Email marketing software, providing that you have opted in to the service
Before sharing information with any other company we operate a procedure of due diligence in order to check that your information is being processed in-line with our policies and in compliance with The General Data Protection Regulation 2018. We will not form partnerships with business's that process data in an insecure manner.
We do not keep records of your credit card / payment information. All financial transactions are processed directly into our payment providers systems which are highly secure and regulated.
We also provide aggregated data to marketing and analytics companies which is used for user profiling to provide more targeted content in the future. However we ensure that this data cannot identify you as an individual.
Selling your information
Under no circumstance does Roco Attire Ltd. sell any of our customers personal data to any third party company.
Countries outside of the EU
The personal data that we collect from you may be transferred to / stored at, a suppliers outside of the European Economic Area ("EEA"). This may be a shipping courier, technology partner, payment provider or any other supplier necessary to complete your transaction and serve you as a customer. If we have to transmit your data to any company outside of the EEA we will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
How long do we keep your information?
At Roco Clothing Ltd. we have developed a retention policy for each category of data, this is based on the type of data, the use of this data and any legal requirements that may require us to keep this data for a specific amount of time.
You can be assured that we will not unnecessarily keep your data without purpose or without legal obligation. For example we may have to keep your data to support a legal claim. Alternatively we may remove your data sooner than anticipated if you have exercised your right to be forgotten (where it applies).
For marketing emails we have implemented a retention policy based on user interaction and customers with no interaction for a set amount of time will be automatically removed from our list and may have to opt back in to further communications.
Marketing messages and advertising
Marketing emails
Whether you have opted in during checkout, filled out a form on our website or even opted in when entering a competition, you will be added to our email marketing platform. From here you will be contacted on a regular basis about upcoming sales, events, new product ranges, new brands and any other relevant updates that we think maybe of interest to you. We will never send you marketing emails without your prior consent and we will always make it clear and give you the choice when opting in.
Email security
We will never send you an email asking for confidential information for example credit card details / national insurance number etc. If you receive an email that you suspect to be fraudulent, please report it to us immediately using the details in the "Contacting us" section below.
Opting out of marketing emails
If you wish to stop receiving marketing messages from us you can do the following:
- Click the ‘unsubscribe’ link in the footer of any marketing email. From here you will be taken to a page in which you can choose to opt out.
- Contact us using the details provided below. Once we have received and read your request we will endeavour to remove you from our marketing platform.
- To unsubscribe from review request emails by Reviews.io please click the unsubscribe link in the bottom of the Reviews.io email.
Please note that during the time of processing your request you may still receive some marketing emails. Removing you from our marketing emails will not stop our service communication emails such as order notifications, despatch emails, and any customer support emails necessary to process your order.
Abandoned cart and browse emails
If you have opted in to our marketing mailing list or if you are signed in to your account, we may send you an abandoned cart or abandoned browse email. This email will show you a reminder of the items left in your cart or a reminder of the items you have browsed and shown interest in. We will be sending you these emails on the basis of Legitimate interest as these emails will help you to complete your shopping experience with us.
Our adverts on other websites
Roco Clothing operate on a network of online advertising utilising a number of technologies and services which consist of a mixture of tracking codes, cookies and pixels. Examples of these can be Googles re-targeting service and Facebook's Custom Audience service.
The adverts displayed to you will be based on your previous use of Roco Clothing (https://www.rococlothing.co.uk ). For example, we may show you products that you have recently viewed, or even products that are similar to product you have viewed.
Social Media Platforms
We may advertise to you through social media platforms based on the public information available from each platform. Within each social media platforms you will have the ability to edit your privacy settings in order to select the level of information you would like to make available to companies.
If you like our page or follow us on a particular platform you will see updates from our page including marketing updates related to products, sales and events. To opt out of these updates you can either unlike / unfollow our page or depending on the social network you may be able to block certain types or content.
We will endeavour to only interact with you through social media in compliance with each platforms rules and will not extract any personally identifiable data from a platform unless it is to contact you directly.
Cookies
We use cookies when you visit our Site. A cookie is a small file which is stored on the hard drive of your computer or in your browser when you visit a Site. Cookies allow the user of the Site to take advantage of the full functionality. At Roco Clothing we use cookies to allow our customers to add items to the cart, remove items from the cart, checkout, show you your recently viewed products and much more. These cookies do not store any sensitive information such as credit card details, date of birth etc.
The cookies that we use fall into the following categories:
Required: These cookies are necessary for the site to function properly, including capabilities like logging in and adding items to the cart.
Personalisation: These cookies store details about your actions to personalize your next visit to the website.
Marketing: These cookies are used by us and our partners, including Shopify, to optimize marketing communications and show you ads on other websites.
Analytics: These cookies help us understand how you interact with the site. We use this data to identify areas to improve.
Below is a comprehensive list of the cookies / services that are essential to the functionality of our website.
| Name | Description | Duration |
|---|---|---|
| Cookies Necessary for the Functioning of the Store | ||
| __Host-Http-shop_binding | Binds an iframe Login with Shop OAuth handoff to the browser session. | 3h |
| _shopify_essential | Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data. | 1y |
| _shopify_test | Used to check cookie capabilities on the client. | 1min |
| _tracking_consent | Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. | 1y |
| cart | Contains information related to the user's cart. | 2w |
| cart_currency | Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used. | 2w |
| discount_code | Stores a discount code (received from an online store visit with a URL parameter) in order to the next checkout. | session |
| localization | Used to localize the cart to the correct country. | 1y |
| login_with_shop_finalize | Used to facilitate login with Shop. | 5min |
| shopify_pay | Used to log in a buyer into Shop Pay when they come back to checkout on the same store. | 1y |
| storefront_digest | Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. | 1y |
| Reporting and Analytics | ||
| _landing_page | Capture the landing page of visitor when they come from other sites. | 2w |
| _orig_referrer | Allows merchant to identify where people are visiting them from. | 2w |
| _shopify_analytics | Contains analytics data for buyer surfaces such as the storefront or checkout. | 1y |
| _shopify_s | Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| shop_analytics | Contains the required buyer information for analytics in Shop. | 1y |
| Marketing | ||
| _shopify_marketing | Contains marketing data for buyer surfaces such as the storefront or checkout. | 1y |
| User Preferences | ||
| shopify_override_user_locale | Used as a mechanism to set User locale in admin. | 1y |
Third party cookies on our Site
Below is a list of the services that we use which will require a cookie. If we add extra services in the future we will always keep this list up to date
| Service | Description |
|---|---|
| We use the Google analytics and Google remarketing cookies to collect usage data for our website. This data does not include any PII. | |
| Bing | We use Bing to collect usage data from our website and to help to optimise our ads on the Bing search engine. |
| The facebook pixel collects usage data from our website to measure the conversions of our facebook adverts and allow us to re-target our customers on the facebook platform. | |
| Allows you to easily share content from our Site to your Twitter account. |
Blocking cookies
You can block cookies by changing the setting of your browser, which allows you to refuse all or some cookies. Note: if you block all cookies, which includes essential cookies, your access to all or parts of our website, together with some services of our site, may be restricted. For more information about blocking cookies you can visit these websites: www.aboutcookies.org or www.allaboutcookies.org.
Links to other sites
Throughout our Site we may link out to external websites, relevant content and partners. Roco Clothing Ltd. can not be held responsible for the security of the content on these sites. We will always endeavour to link out to sites that we trust, however once you click a link please take your time you read the privacy policy of the external website before releasing any personal data or engaging further.
Your rights?
Under the European General Data Protection Regulation you have a number of rights in regards to the way your personal information is processed:
- The right to be informed about how your personal information is being processed
- The right to access the personal information we hold about you via a subject access request
- The right to request the correction of inaccurate personal information we hold about you. Please note some of this may be able to be changed your self within you’re my Account dashboard. This would include your name, address and email address details.
- The right to opt out of direct marketing messages. This can be done by clicking the ‘unsubscribe’ link in the footer of all marketing emails, or by contacting us using the information below.
- The right to be forgotten. This means that you have the right to request that we remove you from our systems. Depending on the nature of the request there may be some data that we have to keep for legal purposes.
- The right to data portability. Meaning the right to request that we transfer all or some of your data over to another service.
- The right to make a complaint to your data protection regulator
If you would like to exercise any of the above rights or need further information please contact us using the information below.
Contacting us
If you have any questions or feedback in relation to our privacy policy, please feel to contact us. Also if any of the following apply to you don’t hesitate to contact us:
- You feel there has been a miss-use of your data
- You have noticed any suspicious activity or have received a suspicious email from us
- Would like to exercise you right to be forgotten
- Would like to exercise your right to a subject access request
- If you would like to exercise any more of your rights as mentioned above (see "Your rights?" above)
You can contact us by emailing privacy@rococlothing.co.uk or by writing to us at:
Roco Attire Ltd
Astor Road
Salford
M50 1BB
UK
Please note that it may take time to receive your letter or to investigate your email. During this time any incorrect information or and marketing material we are still sending you may still occur.
Changes to our privacy policy
This privacy policy is a working document. We may make minor changes to ensure it accurately reflects how we process your data. If we make any significant changes to the way we process your data we will make it clear on rococlothing.co.uk or we will contact you via email to review the changes before you continue to use our site.
Last updated: 28th September 2026
